A typical task we do for most clients when their new website goes live is to add their site to Google Analytics. Even if the website is a simple brochure website to give their small business an online presence, and they’re not going to take advantage of GA’s analytic tools, it’s still nice to know that people are actually visiting your website.
There are already a number of articles out there on how to do this, usually detailing the numerous options there are. For example, here is a pretty good article: 5+ Ways to Add Google Analytics to WordPress
We’ve been using Joost’s Google Analytics for WordPress plugin recently. It’s array of configurable options may seem daunting, but they’re well worth it if your serious about using Google Analytics. Otherwise, the old “cut/paste Google’s code into the template” always works!